We all like to think that when our email arrives, customers spend hours looking at every article and word, but in today’s digital world, you’re lucky to get 30 seconds of their time. It’s important that any graphics are resized appropriately and calls to action, headers and footers look good too.
A newsletter can’t convert if customers are confused at what they’re seeing. A responsive newsletter template makes sure your newsletter looks good on a smartphone, tablet and desktop. If your email newsletter looks great on a desktop, but not on a smartphone, you’re wasting your money. When they hear the notification sound or see the icon on their phone screen, they’re first instinct is to check what it is. It’s on their phone in the subway train on the way to work or in the doctor’s office waiting room. When most people check their personal email, it’s not on a desktop at home. Provide articles that educate them on your business or products, but don’t make it a sales pitch. If you focus your newsletter on quality content, then the sales will follow naturally. You need to give them a reason to open your email. They’ll either ignore most of the email or not open it all. When your newsletter is filled with nothing but products and prices, they get turned off. They want to be entertained and educated. The last thing customers want is for their inboxes to be inundated with product offers. You can have an article about an industry trend and connect it products or services. Put the focus on a single sale and why your customers need to take advantage of it. You don’t need to sell an entire store in a single newsletter. If you want a newsletter that converts, then narrow your focus. The newsletter feels cramped and disjointed. You’ll have sales information next to an article about an industry trend, along with product information.
Many businesses try to cram every aspect of their business into their newsletter. Here are the important newsletter template best practices to ensure email marketing success. Whether you are just getting started with your newsletter or you are looking to get better results from the one you have, you’ll need to know some important factors that ensure more opens and clicks.
#October newsletters template download#
There’s also a handful of great newsletter template designs you can download or pay for from sources like Themeforest, Litmus, and Fiverr. Each of these options has their own unique pros and cons – user experience, features, price, etc. There are a handful of great email softwares on the market including Mailchimp, Constant Contact, and AWeber.
#October newsletters template update#
If you’ve noticed your email marketing isn’t working like in the past, then you probably need to update your newsletter template for today’s savvy customer. The key to steady conversion is a newsletter template that engages your subscribers and leads them back to your products. Email marketing has been popular since the days of dial-up, but much like how the Internet has changed, so has how we market to customers.
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